Business Marketing & Finance Curriculum
Year 1
Course Description: Business, Marketing, and Finance 1
This course covers the fundamentals of business and marketing. It begins with the basics of workplace safety, ethics, and leadership. Students are introduced to business finance, economics, and cover microeconomics as well. Major topics of study in this course are career readiness, foundations of marketing, and communication. Students will learn valuable lessons to enhance their personal financial life with topics on income, decision-making, and personal money management. Various student organizations and resources for career development will be explored throughout the course. Participation in student organizations, field experiences, internships, and job shadowing is ongoing. Students will continue to develop skills toward meeting requirements for the ESB credential.
Business, Marketing, and Finance 1—Course Code: 992004
|
Unit |
Unit Title |
Hours |
|
1 |
Orientation, Safety, and Leadership |
15 |
|
2 |
Communication and Ethics |
20 |
|
3 |
Introduction to Economics |
40 |
|
4 |
Personal Finance-Decision-Making, Income, and Money Management |
25 |
|
5 |
Personal Finance: Credit and Risk Management |
40 |
|
6 |
Microeconomics |
40 |
|
7 |
Foundations of Marketing |
100 |
|
Total |
|
280 |
Year 2
Course Description: Business, Marketing, and Finance 2
This course focuses on finance, management, and entrepreneurship. It begins with a brief review of safety and other topics from the first year. Students will continue their study of economics with a focus on macroeconomics. Most of this course is spent on financial and managerial accounting, budgets, forecasting in finance, applied human resource management, strategy, and operations management. Personal finance topics on purchasing, financial institutions, credit, and risk management are also covered. Students will develop educational, career, and professional plans in business, marketing, and/or finance as they finish the course by exploring the employment opportunities in business. They will continue to master skills toward meeting requirements for the ESB credential and heavily participate in student organizations, field experiences, internships, and job shadowing.
Business, Marketing, and Finance 2—Course Code: 992005
|
Unit |
Unit Title |
Hours |
|
8 |
Review of Workplace Safety and Security |
5 |
|
9 |
Macroeconomics |
40 |
|
10 |
Applied Human Resource Management |
30 |
|
11 |
Strategic and Operations Management |
20 |
|
12 |
Entrepreneurship |
45 |
|
13 |
Personal Finance: Purchasing and Financial Institutions |
45 |
|
14 |
Financial Accounting |
40 |
|
15 |
Managerial Accounting |
30 |
|
16 |
Career Readiness and Employment Opportunities |
25 |
|
Total |
|
280 |